Written by: Cliff Radel
The Cincinnati Enquirer, February, 27 2012
Jay Faberman, 70, P&G researcher, avid bicyclist
WEST CHESTER TWP. — On a bike or on his death bed, Jay Faberman liked to tease those he loved.
As he lay dying from complications of a bone-marrow transplant, Mr. Faberman was asked by his doctor: “Do you know this woman?” He looked at Ellen Faberman, his wife of 47 years, and said: “No.”
She was furious. After the doctor left the room, she demanded an explanation. “I just was teasing,” her husband explained.
“That was Jay,” said his wife, “joking until the end.”
The end came for the retired Procter & Gamble market researcher and avid bicyclist on Jan. 24. Mr. Faberman, a West Chester Township resident, was 70.
“Jay rode bikes” the way he lived life, said his friend and fellow bicyclist, Dan Roketenetz, a retired Federal Administrative Law Judge from Pleasant Ridge. “He loved what he did and was always very careful and kind.”
Mr. Faberman also possessed a knack for giving humorous names to his bike-riding teams. “While we were drinking some adult beverages and admiring our legs,” Roketenetz said, “he came up with Quad Squad, because bike riders have well-developed quads, and Gears for Beers,” presumably because riding bikes makes people thirsty.
The judge rode across Iowa in 2004 with Mr. Faberman. They traveled 535 miles in five days for the Des Moines Register’s annual Great Bicycle Ride Across Iowa charitable fundraiser. “The ride was hills and cornfields,” Roketenetz said. “Jay loved every second of it.”
As they rode along, Mr. Faberman shared his philosophy of riding, which went beyond his favorite expression: “Any day on the bike is a good day.”
“Jay felt, as so many riders do, that when you are on a bike, you connect with yourself and develop a symbiotic relationship with the bike and with nature,” Roketenetz said.
Mr. Faberman lived his life as a fan of the New York Yankees. He was born in the Bronx, a few blocks from Yankee Stadium. Mickey Mantle was his favorite player in pinstripes.
As a kid, Mr. Faberman moved with his parents to Long Island. He went to college and majored in market research. Fifty years ago, during the summer of his junior year at Bucknell University, he worked at a beach club.
“He was my cabana boy,” his wife recalled. “My parents hired him. He had to be nice to us, but I could tell that he was really nice and kind.”
They started dating and married three years later. They moved to Cincinnati in 1992 when Mr. Faberman began working for P&G. That’s also when he started bicycling.
In addition to his wife, survivors include a son, Austin Faberman of Philadelphia; a daughter, Nicole Gehle of Covedale; a brother, Edward Faberman of Rockville, Md.; and three grandchildren.
Visitation is 11 a.m.-noon today at Weil Funeral Home, 8350 Cornell Road, Montgomery. Memorial service follows at noon. A luncheon will be served at the funeral home 1-2 p.m.
Memorials: Jay Faberman Memorial Fund, c/o Queen City Wheels, benefiting the bicycle racing club’s youth programs, 1884 Robinway Drive, Cincinnati, OH 45230.